On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

On-page refers to both the content and HTML source code of a page that can be optimized.

Usability may be the most vital indicator of websites’ effectiveness as it plays a crucial role in the interaction with customers.

Usability means “ease of use” and more specifically in the web era it can be defined as “the ease with which your users achieve their goals within your website”.

When we talk about mobile-friendly websites, we mean that a website looks and functions great on any mobile device, like a smartphone or a tablet.

Search engines view links as indicators of your site’s authority.

A link analysis shows you all of the links that they’re taking into consideration and gives you a better understanding of your site’s ability to rank well in search engine results.

Conducting a competitive analysis is an important part of any business strategy.

If you conduct a competitive analysis and use it to develop your strategy, you’ll leap ahead of at least half of your competitors.