The SaaS Growth Bible [+33 SaaS Growth Hacking Tactics & Case Studies]
If you had known online marketing before 2010, you must have heard of marketing mix, market research, Google Adwords, affiliate, price comparison or even SEO. These are tools which are still relevant, but which give uncertain results, and which require large investments when we want to make a company known, regardless of its size or sector of activity. Indeed, if you use the advertising network of Google or Facebook, you will need to invest several thousand euros to attract a few thousand visitors to your website. When it comes to SEO on Google, it takes time in terms of writing content, money in terms of technical optimization, and most of all, results take months to show. Knowing that you often work blind, it is impossible to know how many users will bring you a search engine in 6 to 12 months.
A start-up has neither the means to invest massively in advertising, nor the time to wait twelve months hoping to obtain potential positioning in Google… It must quickly prove the relevance of its business model. In addition, a start-up must quickly call on a fundraiser to support its technological investments and its growth. That said, to convince investors, you have to be able to demonstrate ROI and strong traction in a very short period of time. This is where Growth Hacking comes into its own!
Table of content :
1) A SaaS business? What is a SaaS Business? SaaS Business Models Key metrics to monitor as a SaaS business
2) What is SaaS Growth Hacking? Definition of SaaS Growth Hacking. The SaaS Growth Hacking Funnel.