Definition of the current situation of the company, competitors, KPIs, and OKRs.

Why?

To understand the mechanisms of growth and identify the potential threats looming on the horizon.

Preparation of landing pages, lead magnets, and Minimal Viable Assets.
2~4 weeks

Why?

Before implementing our testing strategies, we must be ready to convert prospects into customers in order to optimize the conversion rate and do not miss any opportunity.

implementation of marketing & sales (outbound) test strategies to validate the target market.

4~6 weeks

Why?

We need to test landing pages, lead magnets, and MVAs to find the best performing ones for each market.

Implementation of marketing & sales strategies (inbound / outbound) from data collected during phase 2.

3 months

Why?

In order to optimize the CAC and the ROI, we will use the collected data to define the marketing & sales strategies.