Our inbound marketing strategy process starts with a kick-off day during which we spend time with key stakeholders so that we can learn about your business, its offering, your market and your current situation.
Next, we research and develop your personas, competitors, keyword strategy, content strategy and inbound plan, before presenting our findings and recommendations to you along with options for achieving the proposed goals.
Buyer personas are the focal point of your content marketing effort and central to the inbound marketing process.
Using your knowledge, online research and our unique approach, we create buyer personas that focus on what matters (the objectives and challenges that ultimately drive purchasing in the business domain).
By measuring current performance, we can set realistic goals for the future.
Using a variety of tools and metrics, we benchmark current digital marketing performance and define targets for your inbound marketing strategy.
SEO and content marketing are two of the most crucial elements of successful inbound marketing, and they must support each other for results to be achieved quickly.
Our strategy process identifies the most attractive search topics to go after and defines the type of content that will rank for them, while educating and engaging your prospects at the same time.
How about email, social and paid advertising?
Your inbound strategy looks at all the available channels and recommends the most effective way to use them.
Traditional Web Design is Broken !
Growth-Driven Design is an investment that produces reliable month-over-month growth.
Your website becomes stronger as you continue to measure, iterate and act.
