Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides a company to do business in a human and helpful way. The inbound approach to doing business is more human and customer-centered. What are the Inbound Fundamentals ?
Table of content :
1. Understanding the fundamentals of Inbound.
2. Growing your business with a flywheel model.
3. Creating a company purpose.
4. Setting business goals.
5. Creating buyer personas.
6. Developing the buyer’s journey for your business.