January 06, 2020 3 min read

TRADITIONAL WEB DESIGN IS BROKEN

 

All the headaches, challenges, unreliable and inconsistent results we experience during a website redesign are the product of an outdated and broken playbook. The new playbook that you should focus on is :Growth-Driven Design.

Growth-Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data!

Traditional Website Design

Growth-Driven Website Design

High-Risk Bet

A Smarter Approach

Huge time investment; 

Large up-front cost; 

Often runs very late and over-budget.

Launch quick and improve; 

Investment spread out over time; 

Launch on-time and on-budget.

VS

Unpredictable Results

Optimizing Results

Built on opinions; 

Set it and forget it.

Data-Driven Decisions; 

Month-over-month improvement.

 

 

Growth-Driven Design is an investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate and act.

 

 

How it works ?

Growth-Driven Design is built on-top of the SCRUM agile process and weaves together various concepts into a comprehensive and highly effective web design methodology. This methodology has 3 major stages:

1. Strategy:

Successful websites begin with a focusedgrowth strategy.Your goal in the strategic stage is to develop an empathetic understanding of your audience's world and how the website can solve problems along their journey. 

A clear strategy drives momentum for the website launch. With clear objectives in place, you avoid a slow start with endless revisions. You are able to build toward your desired results - fast. By understanding your buyer personas needs and pain-points, you can map an effective customer journey and use data to shape your website with the end customer in mind. Putting strategy before tactics enables you to take an organized wishlist of ideas and turn them into an actionable implementation plan.

 

2. Launch Pad:

The goal of the Launch Pad website is to quickly build a website that looks and performs better than what you have today, but is not your final product. Your Launch Pad is the foundation from which you collect real-user date and optimize.

Here is an example of a GDD Build Sprints:

 

 

3. Continuous Improvement:

Peak performing websites are not built overnight. Optimal performance comes through data-driven optimizations. Traditional ‘launch it & leave it’ website builds can never ascend to the level of performance of a Growth-Driven Design website because refinement is where performance is achieved. The sprint cycle of this section is as the following:

Plan:

Every plan starts with a focus metric that you want to improve. The highest impact ideas to achieve the focus metric goal are prioritized into a time-boxed build sprint.

Build:

It is now time to GSD and build the action items you brainstormed and prioritized in the planning step. You will work in sprint with cross-functional pod or team.

Learn:

A key part to optimization is reviewing experiments and analyzing data to extract learnings about your audience. Learning what works (and what doesn't work) will help inform the ideas generated in the planning step of your next sprint cycle.

Transfer:

Once you've learned about your audience and customers, it's time to share those learnings with other parts of the company; marketing, sales, service, etc.

 

 

Are you facing the monumental challenges of a web redesign? I’ll be happy to strategize with you about the ways Growth-Driven Design can improve your business outcomes. Schedule a phone call with Devyaha:  Click here!

 

Share with us your thoughts in the comments section below!




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