January 06, 2020 3 min read

Performing a search engine optimization audit (SEO Audit) of your website is important for many reasons. First, you can identify problematic areas that need improvement and create an action plan to correct them. Second, a good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition.

 

What is an SEO Audit?

An SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas. The main goal of an SEO audit is to help you optimize a website so that it can achieve higher rankings in the search engine results. 

Things change very quickly in the SEO industry and what is working today may not work in 6 months from now. Google reportedly makes thousands of updates to their ranking algorithm per year and an SEO audit will help you stay in synch. It is necessary to perform regular SEO audits to ensure that your website is up-to-date with the latest developments.

 

What are the most important sections of a Website SEO Audit?

 

 

1. On-Page SEO Analysis:

On-Page SEO is the most important part of the SEO Audit:

 

 

The main goal of this section is to help search engines understand the meaning of your content.

As a website owner, your job is to provide search engine crawlers with the right signals through the use of keywords and other on-page SEO elements. You should mainly :

  • Check and Optimize your titles and descriptions;
  • Check your headings and text formatting;
  • Check your Content SEO;
  • Check your Internal link structure;
  • Check Image SEO;
  • Check for broken links;
  • Check for User-friendliness.


2. Technical SEO Analysis:

In this section, you need to make sure that search engines can access and index your pages without any issues. You should mainly find answers to the following questions :

  • Is your website registered with Google search console and Bing webmaster tools?
  • Did you specify a preferred domain in Google Search Console?
  • Is your robots.txt file optimized?
  • Do you have SEO Friendly URLs?
  • Do you have a canonical URL set for all your pages?
  • Is your 404 Page Optimized?
  • Is your XML Sitemap optimized?
  • Is your website HTTPS?
  • Is your website fast enough?
  • Is your website mobile friendly?

 

 

3. Off-Page SEO Analysis:

Off-Page SEO refers to methods and techniques you can use to promote your website on the Internet. It is usually referred to as link building.

 

 

SEO Backlinks are considered by the Google algorithm as ‘votes of trust’ and websites with good quality backlinks tend to rank higher in Google results. 

Off-site SEO is important but if you are not careful of what you are doing and if you don’t know exactly what you are allowed to do and what not, it is also very risky.

In this section, you should mainly find answers to the following questions :

 

  • How many unique domains are linking to you?
  • Which of these domains are considered trusted domains?
  • How many links are pointing to your home page and how many links to your internal pages?
  • Which of your pages have the most incoming links?
  • What percentage of the links is keyword based?
  • What is the ‘toxic score’ of each link?




Do you want to perform a website SEO audit, and you don’t know how does it look like?

No worries, our new solution  Devyaha Website Auditor performs a complete website SEO audit that shows you how healthy your website is, and pro tips to improve your SEO mistakes and boost your rankings in search engines.



Share with us your thoughts in the comments section below!

 


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