While e-commerce can be a highly profitable venture, it does come with its own set of challenges. Here are some key issues that you need to overcome to run a successful online retail business!

Online Identity Verification :

• It is important to verify the identity of your customers.
• When they choose to pay for your products via COD, there are chances that they may give fake contact details.

Solution :

• Appropriate identity verification measures should be taken.
• For example, customers can be sent an SMS or an e-mail to confirm their purchase.
• An automated call also would do the trick.

Competitor Analysis :

• Many online retailers want to offer better services and products to their customers.
• With so many people offering more or less the same, it will be difficult to outmatch your competitors.

Solution :

• Instead of trying to provide better services and products, offer something different which your competitors are not doing.

Shopping Cart Abandonment:

• Due to lengthy checkout processes and slow loading of web pages, many customers tend to abandon carts even after they have selected the items they want to purchase.

Solution :

• Keep the number of steps required to checkout to a minimum and optimize your web pages to improve load speed.

Product Return and Refund:

• Customers are concerned about the return and refund policies your e-store has.
• If you have not established any, they may refrain from purchasing.

Solution :

• Be clear and transparent with your return policies.
• Educate your staff well so that that they can effectively assist customers with their returns.